Link to listen to the track on your system of choice. Is currently designing this feature in a way that labels may prefer: if You swipe on a movie, you’ll get the title of the song and artist, and a, For now, it seems like there won’t be a feed of videos The feature is starting with”a robust and curated catalog of audio Snapchat will soon let you add Audio to the Movies you And, Out of Warner Music Group Merlin Place to songs, and there won’t be a way to view other movies featuring the same tune — two attributes key to TikTok.
A Snap spokesperson emphasized that it’s designed for sharing songs with your real friends. That said, Snap understands that TikTok is the goal here. Within an email detailing the new attribute, Snap noted that” according to publicly available data,” its app” reaches more people in the U.S. than Twitter and TikTok combined.
Snap said it would launch the feature more. Snap was reported to be in discussions to license music as far back as May 2019, Record, making it the social app by providing the capability to market songs to take on TikTok. The announcement comes as President Trump threatens to crack down TikTok and Instagram plans to unveil its TikTok competitor in the coming weeks.
Users this fall, with it rolling out starting 16, first in Australia and New Zealand. The feature could let Snapchat gain some of their energy and imagination users are currently bringing to TikTok, but it seems like this is not being built as a TikTok competitor.